Eleven extraits de parfum with 38% perfume oil, made to last from morning to the last dance. Each one travels with its own tester.
The signatures
The collection · 11 extraits de parfum
38% perfume oil, made in Karachi. See how each scent opens, settles and stays.
The tester ritual
A tester arrives beside every 50 ml bottle. Wear it to the office, to dinner, to a dholki. Keep the bottle sealed until you are sure. If it is not you, tell us the same day and send the sealed bottle back.
Shop by occasion
From a Monday meeting to a three-day wedding, here is what to wear.
Inside the bottle
The notes our part of the world grew up with, worn the modern way.
The house of KHAYAL
“Khayal: a thought, a memory, a feeling that stays with you.”
KHAYAL began in Karachi with one idea: that a fragrance can bring back a person, a place, a night. We make extraits de parfum to be remembered by, and keep them within reach.
Read our story
Beating the Pakistani summer heat requires more than extra sprays. Discover practical, climate-tested ways to make your favourite fragrance endure from morning to night.
1 November 2026
Finding a signature scent is about discovering a fragrance that feels like an effortless extension of yourself. Here is how to find yours in Pakistan.
30 October 2026
A mehndi night is vibrant, warm, and packed with dancing. Here are five common scent mistakes to avoid when choosing and wearing your mehndi perfume.
25 October 2026
